ROOM AT THE BEACH & ELIZABETH LAMONT

ROOM AT THE BEACH & ELIZABETH LAMONT

Based in Malibu and Pacific Palisades respectively, Room at the Beach and Elizabeth Lamont are two fabulous Southern California boutiques. Owner Elizabeth Lamont had always dreamed of being an entrepreneur, and she founded her first store in 1990. That first store was only 500 square feet, and her business grew so quickly that she expanded to a 5,000 square foot shop across the street not even two years later. She set the store up as a lifestyle shop, offering everything from bedding to furniture to lighting to tabletop products. Clients would come in and purchase an entire room as it was displayed!

Elizabeth’s design philosophy started with her love for travel and seeing artisans create unique, beautiful products. She describes her style as simplified beauty-- nothing fussy or pretentious-- effortless elegance with thoughtful details. Due to the boutiques’ locations, there is a strong coastal aesthetic as well.

"VIETRI is one of Elizabeth’s longest standing partners."

She discovered it at a show in New York in the late 1980s, and remembers being completely blown away by its beauty, artistry, and one-of-a-kind Italian quality. Even after decades of carrying it, Elizabeth says she can count on VIETRI to continue offering fresh, creative designs with an unexpected twist.

Elizabeth and her team had to get creative at the start of the pandemic to keep their clients engaged without being able to see them in person. They completely revamped their website and added as many products from the two shops as possible. They began sending daily emails, and they poured their energy into their Instagram presence.

Elizabeth started hosting weekly Instagram Live segments on Friday afternoons to stay connected to her customers. She uses these segments to share design tips, new products, and interviews with vendors and special guests. Susan Gravely was one of her first special guests, and the two women enjoyed discussing tabletop styling trends before the holidays last year.

View Elizabeth Lamont's IGTV Live segments every Friday at 1:00PM via @elizabethlamont1 on Instagram.

With over thirty years of retail experience and her thumb always on the pulse of what’s to come, Elizabeth is both a veteran and pioneer, and her entrepreneurial skills are evident in her stores’ resounding success and loyal following.